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By Ruby Elbogen
Letters to an Editor fraught with misinformation and few facts are an abomination. The latest, is about how our Mayor, City Councils-past and present-and the City chased HP out of town because they did not allow HP to do what they wanted with their land. Huh?
There was a complete lack of actual history, in this letter that did not even hint at what really happened to the land HP wanted to sell to Toll Brother’s for housing. HP’s proposal WAS passed by the city council at the time, when Richard Lowenthal, not Kris Wang was Mayor.
It was the residents of Cupertino, not the Council who were against the development; because of the overcrowding of Cupertino schools that would ensue if that project had came to fruition.
No matter what the hundreds of residents said in opposition to the development, the Council, except for Kris Wang—refused to listen to the will of the people. In frustration, the opposition grew into a movement, and Proposition E was put on the Ballot and passed handily
If you, oh, ill-informed complainer, want to be taken seriously: put the brakes on your own version of reality–do the research, get the facts straight, and be realistic. If HP wanted to stay in Cupertino, they would. It’s no fault of ours, or Mayor Kris Wang’s, that HP is putting all their HP eggs in their Palo Alto basket.
We have Apple, so the sky’s not falling. Apple is great, they are here, and it’s Apple, not HP that put Cupertino on the world map. Nurture our Apple Orchard, and may it continue to prosper and grow. (brought to our readers from my MacBook Pro.)
By Ruby Elbogen
Whether or not member(s) of our City Council agree or disagree with the AQMD findings, or the statements by, and answers to questions by Lehigh representatives, they should be treated with respect—or at least good manners.
Being a sitting council member comes with an inherent ability to accuse and bully, whether it’s justified or not. So when a council member accuses,
And is just plain snarky, without explanation, the council seat becomes a bully pulpit.
Writers have a bully pulpit, of sorts-as well. So, using mine-I say listen and learn before you accuse and chastise. And, never trash a Former Mayor with innuendo and rumors. Especially when she’s not there to answer the behind her back rancor being freely dispensed. Who are you to dictate where she can and cannot work? When did that aspect of Cupertino life become the business of a city council member?
While there may be a few who agree with this nasty breach of civility, most of us do not. So, since you obviously did not listen to your Mama when she told you to be respectful, I echo your words to our sitting Mayor a few weeks ago when I say: Shut Up-and add:
Go To Your Room!!!!
 By Ruby Elbogen
It gives our staff great pleasure to let you know that our print publication, The C Magazine – is ONE. Heading toward two. A whole year old. First Anniversary.
We would like to thank you, our readers, for welcoming The C—our gorgeous Lifestyle magazine, into your homes, offices and stores. Standing “O” from us to the places where we distribute, to our advertisers and of course—to our wonderful readers.
We strive to continue to bring our version of the local scene to you—along with travel, food, movies and people who do extra-ordinary things in Cupertino. On occasion we also bring you our rather skewed view of the news in our What’s Up column, but we’d rather concentrate on human interest. Since we live in Cupertino, we see it first hand.
Please patronize our advertisers, and please use the coupons they place in The C in order for you, our readers, to save your hard earned dollars.
THANK YOU SO MUCH from THE C-TEAM
 By Ruby Elbogen
It was interesting to read a short article from a news source that for almost one million people, cable is no longer their outlet of choice.
Since unemployment is up, college students don’t watch enough to make cable a worthwhile expenditure, and some are just sick of paying for channel after channel of crass display ads that move.
Should we have to pay for cable access trying to sell us pots & pans, church’s, squeeze mops that fall in love with bowling balls—and jewelry? No. It’s quite enough to pay for regular programming commercials that invade our homes every five minutes during our favorite shows.
I applaud the folks switching from cable to old fashioned antennas and laptops, because six channels airing the same promo to drive us to watch wrestling is nuts.
Will this be the wave of the future? We hope so, at least until cable companies wake up and give us what we want to watch, and not force us to watch what they mandate. The next best thing always catches on quickly, whatever it turns out to be. Let’s hope the cable companies soon feel the pain and turn the channels over to—we, the consumers—who should have a choice. Power to Antennas.
 By Ruby Elbogen
I have been told by people who travel to the most remote places on earth, that folks in every tiny hamlet in India and the countryside of China among others—some of whom cannot tell you where San Francisco or Los Angeles are, know about Cupertino.
This information, while shocking—is not as implausible as it may seem. Apple Computers put Cupertino on the map, which, in my humble estimation makes us, “The Core of Apple.”
Since Cupertino began as a farming community with groves of apricot and peach trees, this certainly was the most logical place to produce and grow THE Apple. While our climate is most likely too warm to produce an actual Macintosh we can take a bite of, our weather is perfect for the version we have.
Being “in print,” the only time I veered from my Apple path was a terrible experience. I had to figure out what to do with a pc, and where to get what is already on every Mac computer. And, it was all there on my first Apple, The SE—as well. When a writer is –In The Zone- having to stop to look for something in the middle of a story is disconcerting.
We, at The C, love our neighbor–Cupertino’s Apple “grove.” For us, an Apple every day, keeps the Psychiatrist away. May you prosper and continue to keep the worms away from the MacBook Tree.
 By Ruby Elbogen
The first Farmer’s Market I ever experienced was one of the forerunners to the all the rest – in San Luis Obispo. The second was in Santa Rosa. They were “over the top”—huge, fresh produce, milk products, baked goods, ready-to-eat, on the run (or walk) from local restaurants. Choosing produce while chomping on a turkey leg was normal fare.
Along with the foodstuff, plants of every variety, fresh flowers by the stem or by the bunch, samples of fresh strawberries and everything else, books, music both live and CD’s—there were also tables with flyers and brochures about every political issue in each city as well as political discourse. It gave market-goers a chance to discuss the issues while eating cookies, sipping a smoothie—and listening to the music.
I went to our Farmer’s Market this morning. Now that it’s in the Sears front parking lot it much more accessible and it was crowded, a good thing to see. While I pondered each booth, sampled almonds with many “coats,” admired strawberries as big as small apples and couldn’t help but purchase a cauliflower/broccoli mutant in the shape of a head with a crown on it. Who could resist?
As I rounded the second corner, went past the country singer with his guitar; choosing fresh mushrooms on my way to the baked goods to test my “just one please” will power, my hopes soared. I had not expected anything political but did indeed miss it, when lo’ and behold there it was. A bakery vendor, it seems, is also on the radio and as he dispensed my whole grain muffin I was able to get in on the -until today unknown to me conspiracy theory about 9/11.
Since time was getting away from me, I had to drag myself away, but my morning was indeed complete: veggies, fruit, mushrooms-muffins and a conspiracy theory discussion. Oh Happy Day!!! So, if anyone is looking for me on any Friday morning from this day until infinity—just check the German Bakery stand at the Cupertino Farmer’s Market where you can get strudel with a side of insight from Byrd Hale who is anything but boring. And, The Cupertino Farmer’s Market rocks.
 By Ruby Elbogen
The Cupertino Chamber Mixer on Feb. 11th at The Cypress Hotel was very successful. As usual, the Hotel rolled out the Welcome Mat and all who attended had a wonderful time.
The food was delicious, drinks were plentiful and we’re happy to report the Chamber’s Major Raffle Prize of the evening, a Luxurious Overnight Stay at this wonderful Kimpton Hotel, was won by our own Donna Austin.
The Chamber’s new President, Lynn Ching introduced Joshua Hogan, Director of Sales & Marketing for The Cypress who reminded all the men in attendance that Valentine’s Day is just a couple of days away and they still had time to reserve the Cypress Hotel Special as seen in The C Magazine by calling 342-4803 and asking for the booking Code “Desire.” Sounds like a very good plan.
A few attendees at the Mixer were: Mayor Kris Wang, Vice-Mayor Gilbert Wong, Council Member Orrin Mahoney,
Council Member Mark Santoro & Sherry Fang, Art Cohen from BlueLight Cinema, Nick Ammann, Maria Streeby, G.M of The Cypress Hotel; Bob Adams, Kelly Kline, Sherry Fang, Parks & Rec. Commissioner, Darcy Paul, a host of others; and a very good time was had by all.
by Donna Austin
Cupertino Square is going through yet another name change, returning it back to its original and more familiar VALLCO. It’s difficult to change a name after decades of being a destination in a small city. Since the name Vallco is a conglomeration of letters in the family names of the founders: VArion, Leonard, Lester, Craft and Orlando. All families that helped settle Cupertino; they lived and thrived in the area.
Vallco opened in September, 1976 and drew shoppers from all over the region. The shopping mall was controversial at the time it was built, and the project was fought by neighbors adjacent to it. The idea of constructing a large wall adjacent to the mall to protect those living right next to it was initiated by the Director of Public Works at the time.
With all the land surrounding the property, many felt a much larger allocation should have been part of the plan, and would have made for a better way of separating and screening the new commercial from residential which was there first. Love it or hate it, we all hope that VALLCO/Cupertino Square will grow again as a retail center we can all be proud of and shop.
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BENEFITING
(408) 255-ENVY (3689)
MOUNTAIN VIEW – LOS ALTOS CUPERTINO – SARATOGA
(650) 961-ENVY (3689)
1040 Grant Rd. #110 20640 Stevens Creek Blvd
In Grant Road shopping Center In Cupertino Crossroad
This is the first issue of The C – A magazine created in Cupertino—for Cupertino, covering the news, views and lifestyle of Cupertino. We, your friends and neighbors on The C Team, are delighted to bring The C to you. For our readers: welcome to our pages. To our advertisers: Thank you so much for your faith in what we could bring to your customers. We value all of you, and take none of it for granted. Enjoy, and to quote another writer, long gone from us – You don’t have to be in Who’s Who, to know What’s What. Our “What,” is that we aim to bring What you want to read to you.
Read On
– Ruby Elbogen & The C Team
The C-Team
Ruby Elbogen Editor/Publisher
Donna Austin Editor/Online Editor
Kimberly Hooper Graphic Design
Andy Kwok Online Operations
Sandy Sims
Kimberly Lowenthal
Jaclyn Chessen
Jean Newton
Vicki Yang
Howard Jensen
George Edwards
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